• Cut inventory prices down and sell it off – even if you make a loss, just get rid of it.
• Get rid of ALL useless products and focus on two. ONE smartphone, ONE tablet.
• Hire some UI guys to deliver something unique that works and stands out.
• Figure out who your market is, are you still going for enterprise customers or normal consumers. Focus on one, aggressively. And hit them with a massive targeted marketing strategy.
• Sell them aggressively, even at a loss at first – gain customer loyalty.
• Ecosystem. Focus on getting all of your products to work seamlessly together, give your customers a reason to buy all your products.
• Vision. Look at what your customers are doing with your products and figure out how to make their experience easier, better and different from what is already out there. Then focus on AT LEAST two generations of products beyond what you already provide to them, focusing on these customer experiences – and how you can improve them.

I got it – So..now what?

How is it powered?:

• An iPod / iPhone based watch design should be simple, lightweight, powerful, stylish, desirable, helpful, complementary, interconnected and synced with other devices. Powering the device could be done a number of ways. The most obvious are: by your body heat, by a battery or by solar power. All of these methods seem slightly underpowered so perhaps adding a 30-pin dock connector would suffice? Well, no – I’ve considered this at length. Adding a dock connector or power charger would add weight and bulk to the design. So, I have considered this option: wireless inductive charging. At the end of the day you would remove your iWatch and sit it on a charging station to top up its battery. Maybe it would combine a few technologies such as solar panels to charge it during the day and at night the inductive charger would boost the battery to full?
• How about an inductive charging panel attached to the back of the watch which is continually sent power generated by the movement of your body? Or by the continual heat your body permeates? The back of your wrist is always generating heat, could this be the watches power source?

Which OS it runs:

• Apple in it’s attempt to spread OSX across the board could diversify even more by creating yet another ‘version’ of it’s iOS. The watch wouldn’t compliment this at all by adding more clutter. So I propose killing the Nano. Yes – kill the iPod Nano and make this it. What better way to cannibalise the market than with your own products? This new device would run a ‘beefed-up’ version of the software currently powering the iPod Nano.

What’s on it?:

• This watered-down version of iOS (call it: NanOS?) could be powered by Siri using bluetooth technology. All you would do is speak into your wireless headphones.
• You could ask Siri where you are, and upon doing this, gain access to a basic maps app showing only your current location, tethering the 3g signal from your iPhone via Bluetooth.
• ‘Read my messages’ would bring up Siri on the watch and it could read new messages from your iPhone – again paired with your iPhone and tethering the data across.
• ‘Create a New Event’ could create an event on the watch and sync it back to your iPhone.
• Obviously: ‘Play songs by…’ would play the songs on your iPhone, streaming across onto your device – pulled from iTunes Match if you subscribe to it. This idea would eliminate the need for massive amounts of storage on the iWatch, relying heavily on the iPhone you are also carrying around with you.

Aesthetics:

• Made from Kevlar and brushed aluminium or possibly liquid metal, this device would be rugged, rigid, lightweight and effortlessly cool. The glass used for the front panel would be the same as the old iPod Nano (before it went clickwheel-less) yet made from curved glass to bend around the contours of the wrist. The back strap is stretchable and can tightly, securely and comfortably fit anyone (with reason) without the need for fastenings, clips or external fiddly bits.
• On top of the iWatch, speakers similar to the design of the iPad’s would deliver crisp sound.
• It could come in black and white to begin with (hello black – yes please!!) but could be diversified further down the track to suit any taste with a range of colourful offerings.